Insurance Council of Australia launches recruitment campaign with M&C Saatchi
The Insurance Council of Australia (ICA) has collaborated with creative workshop M&C Saatchi Group to launch an industry-first recruitment campaign. The agency won the business from the general insurance industry body following a competition earlier this year.
The ‘It’s Our Policy’ campaign, coincides with the launch of the Insurance Industry Talent Roadmap and supports ICA’s ambition and purpose to speak up for a resilient Australia. The creative campaign highlights real industry employees who fill roles that others may not know about in the insurance sector.
The campaign involved M&C Saatchi Group’s multi-disciplinary collaboration across creative, media and data, as well as quantitative and qualitative research conducted prior to launch. The work is now available in the NSW and Queensland markets across channels including BVOD, YouTube, social, digital, OOH and audio, with a full national rollout planned for 2025.